services
The full brand, or the part you need.
Some businesses need the whole thing built from the ground. Some need one piece done properly. Both are welcome here, and the first conversation is where we work out which you are.
signature offering
The Motherform Foundation
Strategy, identity, words, and web, built in that order, by the same hands, for a business that’s ready to stop explaining itself. It begins with a long conversation and ends with a brand that can walk into a room without you.
The sequence is the point. Nothing gets designed until the positioning is true. Nothing gets written until the identity has a voice to write in. The site comes last because it has to carry all of it.
We take on a small number of Foundations a year, so the attention is real.
- Brand strategy and positioning, written down
- Visual identity, with the rules that keep it honest
- The words: voice, site copy, and the sentences you’ll reuse
- A site that holds the three together, built and launched
the parts, on their own
Six ways in.
Brand Strategy
Right for you if you can describe what you do for an hour but not in a sentence.
Positioning, audience, the one true thing and the argument around it. Written so the next designer, writer, or hire can pick it up and get it right.
Brand Identity
Right for you if the strategy is sound and the surface is lying about it.
Mark, type, colour, and the system that governs them, derived from the strategy rather than from what’s fashionable this year.
Copywriting & Content
Right for you if your site sounds like a site and you sound like a person.
Voice, web copy, the recurring pieces. Specific enough that it couldn’t be anyone else’s.
Web & Digital
Right for you if the brand is built and has nowhere to live.
Design and build of a site that carries the strategy, the identity, and the words without a seam between them.
Strategy Consulting
Right for you if you need a second mind more than a second pair of hands.
Working sessions and advisory for founders who want the thinking without the full build.
The Living Blueprint
Right for you if you are the bottleneck in your own business and you know it.
Your story, wired in. A system built in your voice that gives the repeating work somewhere to live. The whole offering →
how it works
Not a handoff. A conversation.
The inquiry
You write to us in your own words. We read every one and reply within three business days.
First conversation
An hour, no slides. We want to hear how you talk about the work when nobody’s grading you.
The scope
A short, plain document: what we’ll make, in what order, for how much, by when. If it isn’t a fit, this is where we say so.
The work
Weekly check-ins, one point of contact, nothing lost between the conversation and the thing.
still deciding
Not sure which is right?
Tell us what’s going on. Working out which piece you need is part of what we do.